Eva Lynn Cheung — Senior Product Designer
Seven years of end-to-end design — B2C, B2B and B2B2C, on desktop, mobile and web. The work is trust-critical: account flows, purchase systems, multi-step processes. Ambiguous technical problems that have to come out simple, secure and scalable.
Selected work — 2020—2026
Every number on this page comes from a test I ran or an analytics report I pulled. Where a project did not ship, or the measurement is not mine to publish, it says so.
Apryse 2021—Present
Xodo
2026
Apryse · Xodo suite
Every product in the suite sold through the same flow, which makes it one point of failure and one point of leverage. I rebuilt it, and the share of people who finished a purchase more than tripled.
Shipped
Purchase conversion, within a month
~10% to 32%
Method, sample and split are not published. The month is what I measured, so the month is what I claim.
2026
Apryse · Xodo Desktop
Churn data changed leadership’s mind about a full pivot. Then the legacy Java framework decided what the redesign could be, and I designed to it rather than demanding a re-platform.
MVP shipped · still iterating
The best redesign is the one engineering can actually build.
No numbers on this one. The churn data that won the argument is Apryse’s to release, not mine.
2023
Apryse · Xodo for Windows
A native Windows toolbar that hid its own tools. I made every one of them visible, labelled and one click away.
−2 clicks per task
Shipped
Developer SDKs
2022
Apryse · WebViewer SDK & Showcase
Full-screen panels buried the PDF on mobile. Three platforms audited side by side; every urgent problem traced to one component.
40 client survey responses
Shipped
2022
Apryse · SDK Customization
How developers configure the SDK before they ever open the UI. Built and released in phases — customizable toolbars are the part in developers’ hands today.
No number to show
Partly shipped · later phases to come
HPE 2019—2021
2020
HPE · Machine Learning Ops
Four category boxes on hpe.com all opened the same six-item carousel. I replaced it with tabs, tested it live, and won twice.
+99.79% rate lift · 99.92% confidence
Shipped · still running
2020
HPE · Server Options
The same pattern again, this time across a whole page: unrelated marketing cut, the family-guide PDF folded into the tabs.
+46.22% rate lift · +22% scroll reach
Shipped · four months of traffic
Experience
2021—Present
Senior Product Designer
Apr 2023 – present
Product Designer
Nov 2021 – Apr 2023
I hold design across the Xodo suite — desktop, mobile and web — after moving off the flagship PDF SDK. Most of the job is the seam: what the legacy codebase will allow, what three separate user bases already expect, and what the one purchase flow behind all of them has to survive.
2019—2021
UX Designer
May 2019 – Nov 2021
I redesigned pages across hpe.com for five distinct audiences and proved each change with a live A/B test before it shipped. The Server Options rebuild converted at 87.16% at full confidence.