Eva Lynn Cheung — Senior Product Designer

I design the parts of a product where money changes hands.

Seven years in product design, currently on the growth team for Xodo at Apryse. Activation, purchase, and expansion for an end-user product with millions of installs.

Based
Ontario, Canada
Authorised
United States & Canada
Elsewhere
LinkedIn Résumé

Selected results

purchase conversion, up from ~10% Up from ~10%
32%
Apryse · Xodo suite · 2026 Apryse · 2026
clicks per task Clicks per task
−2
Apryse · Xodo for Windows · 2023 Apryse · 2023
rate lift · 99.92% confidence Rate lift
+99.79%
HPE · Machine Learning Ops · 2020 HPE · 2020

2020–2026 · Seven projects

Selected work

The rebuilt Xodo checkout: a three-step progress bar across the top, the order summary on the left with the promotional code applied and "Due Today $0.00" as the final line, and the cart on the right with billing cycle and seat count.

Apryse · Xodo suite · 2026

Rebuilding the checkout for the whole suite

Every product within the Xodo suite was sold through one shared checkout, which, upon analysis, we recognized as both a considerable point of risk and a meaningful opportunity for growth. To address this, we rebuilt the flow and tested a range of variations with internal stakeholders, and as a result, the share of users who ultimately completed a purchase more than tripled, driving a meaningful improvement to the overall purchase experience.

~10% to 32%

Shipped

How I work with AI

I'm part of Apryse's internal AI team, and I use these tools as a partner on specific parts of my process, not a replacement for the process itself. What that looks like changes depending on what I'm working on, but the judgement always stays mine. When I say something is AI-assisted, it means the AI worked on something I'd already designed myself: a prototype built from my own high-fidelity screens, or copy tightened against a draft I wrote. It's not a shortcut past talking to users. If anything, it just means I get to more of them, sooner.

Prototyping
I can build something that behaves like a live app in under a day, so I'm able to validate a flow with real users in days instead of sprints.
Research
I use it to pressure-test a scoping document against its own goals and hypotheses, to find the gap I've missed. I also use it to transcribe and summarise session recordings, with timestamps, so I can go watch the moment myself instead of just trusting the summary.
Copy
I write warm by default, and I use AI to close the gap between my voice and the product's, so the interface reads as one consistent voice.
Feasibility
I use it to get up to speed on an unfamiliar stack fast enough to ask engineering a better question, sooner. This is exploration only. None of it ships.

Tools used

  • Figma Make Prototypes, and animation references for developers
  • Figma MCP Batch edits, recolouring and reorganising existing components
  • Claude and Gemini Scoping documents, research analysis, UX copy, filling knowledge gaps
  • Claude Code with AWS Bedrock Code feasibility experiments, never production

What I have not done

What I have not done: shipped a deep customer-facing AI product. The things I have shipped are a B2B PDF SDK and Xodo, a B2B and B2C SaaS suite: traditional software, built well. I use these tools daily enough to be useful on an AI product from the first week, and I would rather say that plainly than dress up a chatbot as a portfolio of one. I have also not built a design system from the ground up. I have maintained one, and I built an internal system for the Xodo desktop redesign so my own screens stayed consistent and the handoff was legible, but that is a smaller claim than owning a system, and I would rather make the smaller one.